The Niteshift oversees the day-to-day running of our imprints. It is the main unit for research, planning & operations, publicity and A&R. This is also where imprint and brand ideas are conceived, mapped out, modelled and pilot-run before being assigned to specific imprints for further development. 

The project specializations listed below are a brief overview of the main tasks for The Niteshift  through which we offer all our clients round the clock, one-on-one attentive care to ensure their products and services are of top notch quality. 

Specializations include:

Branding: Includes:- Brand creation, their design, development, personalization, placement, specific brand extension, as well as managing 'brands and their ads', etc

Networking: We build and maintain relationships in a variety of ways, languages, in different nations and with people in diverse professional and creative areas of interest. Also includes securing best possible deals for our products, our clients in the creative arts, et al. (please contact us for specifics)

A&R and Brokering: We offer A&R consultation services to creative independent authors, actors, writers, musicians & producers and assist negotiate the best possible packages for them

Marketing: Consists of:- conceptualization, planning & strategy, product assessment, market assessment, personalization, promotions and cross promotions, e-marketing, affiliate marketing, etc

Advertising: Includes:- Ad conceptualization, research (terminolgy, cultural), personalization, merging ads and their branded content, multimedia advert resource strategy, localization of slogans, etc 

Publishing: Consists of:- managing all the brands' copyprotected intellectual property (art work, logostypes, songs & lyrics, etc), creative writing (both print and online) in English and other languages, Desktop Publishing (DTP), language review, etc

Client & Customer Focus: We guarantee excellent service and follow up during and after implementation of any/all projects we initialize and/or develop.

A detailed list of satisfied beneficiaries of our professional services is available on request.